The search engine optimization game has really been changing lately. With social media, more and more people are thinking that the social factors of likes and social buttons are going to impact rankings more than anything. Personally, I don’t really think they hold that much clout. The reason is they can be so easily manipulated with either money or just spamming.
I do thin they are considered for popularity and more of a good tie breaker, but the thing that still matters most these days are links. You have to get your website’s message out in the marketing place. That will help you get links back. There are all sorts of really powerful one way link building methods, but some are definitely better than others.
With the right tools, you can build consistent links to your site and really help it get ranked. At that point with all the traffic you will be getting, you will be able to see how the site converts and that is a big deal.